Welcome to Dan Idhenga’s WordPress blog.
As his academic career comes to a close, Dan Idhenga is enthusiastically pursuing opportunities in the realms of business, finance, leadership, and entrepreneurship. With experience in establishing and maintaining a startup company, as well as serving as Vice President for an internationally-recognized non-profit organization, Dan is the most eager to share the principles he has learned along the way. To learn more about Dan Idhenga and his passion for business development and entrepreneurship, be sure to visit his website.
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Distinguishing Between Content Marketing and Product Marketing
One of the most important things to take into account when marketing your product is what type of marketing is called for in a given situation. After all, marketing is all about messaging, and you don’t want to send mixed messages or, worse, the wrong message. It is thus of utmost importance that you make… Read more
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How to Show Vulnerability as a Leader
One of the biggest mistakes leaders make, young and old, within business and outside, is that they all too often cover up their vulnerabilities and act as though they’re impervious to emotional pain. Not only is this obviously untrue, but it’s also a stance that can hurt your company in the long run. For one… Read more
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How Leaders Can Inspire Great Culture
In the book Disney War, an anecdote is recalled wherein then-CEO Michael Eisner says that it’s not the job of Disney to make statements, history, or art, but simply to make money, and that to do so, they may inadvertently contribute to culture in the process. However successful (and controversial) as Eisner’s tenure at Disney may… Read more
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