Educational Content Is Good for Business

dan idhenga business education

As the saying goes, Knowledge is Power – but for whom?

In the business world, the answer is for both consumers and customers alike.

On the consumer side of things, it can help them to have a clearer idea as to the products and services offered and whether or not they suit their needs. This, in turn, gives them a greater sense of confidence when it comes to determining whether or not they want to purchase your product – or, indeed, what your product even is and what sets it apart.

Meanwhile, for companies, educating consumers about these principles can be a great way of informing them of a product’s virtues without it feeling like a hard sell. By educating their clientele on the virtues of a given product, businesses can give potential customers a better idea as to why they should purchase their products over those offered by competitors.

Educating consumers really is a win-win move.

So, how can you best go about creating content which will educate your consumer base?

SEO Articles

One of the best ways you can educate your consumer base on those virtues is via SEO articles. These articles are naturally going to get traction anyway, if they are constructed well, due to their search engine optimized nature, and that added attention given to a feature of a product or aspect of your service can give clients a clearer view of what to expect.

Content with Solutions

We consume certain products with an eye towards solving problems. If you buy tools from a hardware store, for example, you are doing so with an eye towards building or repairing things, and you thus need tools that can help prove a solution to your construction and repair needs.

Content with the goal of educating consumers works the same way. You need to present your products or services as an organic solution to consumers’ problems. Backlinks are your friend here. They can subtly link consumers to your company in an article that is otherwise geared toward educating them on a given issue.

Done tactfully, educational articles can be a smart move for both companies and consumers alike.

from Dan Idhenga | Business & Entrepreneurship

Published by Dan Idhenga

Based in New York, Dan Idhenga is intrigued by the realms of business, entrepreneurship, and finance. Currently, he is studying to receive his Bachelor of Business Administration from Baruch College, City University of New York, from which he expects to graduate in June of 2020. With a concentration in finance, a minor in political science, and sweeping interests in global affairs and macroeconomics, Dan is looking forward to diving head-first into the workforce upon receiving his degree. Throughout his academic career, Dan Idhenga has been presented with incredible opportunities to undergo personal and professional growth, both through internships and other leadership activities made available to him through Baruch College. He has actively participated in the school’s chapter of Sponsors for Educational Opportunity (SEO), 50Five Capital/Baruch Fund, and Delta Sigma Pi, the Professional Business Fraternity.

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