EO Japan Launches Exchange Program for Children

Eo japan exchangeWith the world’s attention turning to Japan for the Rugby World Cup 2019 and for the 2020 Olympics, members of EO Japan realized an opportunity to cultivate an international mindset in their families. What better time to connect with other countries? And what better way to do so than by reaching out to EO peers?

EO Japan member Junji Aihara quickly set to work creating a homestay exchange program for children of EO members in Japan to visit with EO families in Guangzhou, China, and Hong Kong. Then, the children they stayed with returned with them to visit Japan.

“Attending homestay programs made the children more appreciative for the support from parents and friends, which is normal in their ordinary lives, as they could observe their lifestyle objectively. The program gave the children opportunities to interact with entrepreneurs other than their own fathers or mothers, which was very refreshing,” says Kimitaka Yoshimura, whose son, Tsukasa, took part in the program.

Asked how the exchange may have changed his son’s world view, he says, “If you go abroad, you are the foreigner and become a minority instantly. By accomplishing this homestay program at someone’s house you had never met, students could gain confidence and truly grow up.”

Plus, parents felt good knowing that their kids would be staying at other EO members’ homes. “We felt much more comfortable sending our children to other EO members’ houses based on trust and respect (one of our Core Values). We implemented the idea quickly as we felt assured it would be a valuable experience—one that would give good learning and growth to our children.” Fostering in their children the sense of curiosity and thirst for learning that’s critical to the EO mindset felt like a natural extension of their membership.

Aihara even says that the children “decided they wanted to engage in international business and be entrepreneurs in the future.”

Asked how the program was organized, Aihara explains that it’s currently done manually, with the chapters making matches based on applications. Going forward, they plan on “implementing a system in which you can get connected flexibly and interactively with EO members all over the world.”

With the global sporting events on the horizon, EO members will certainly be making the most of their global network of peers. If you’d like to connect with EO Japan members, contact Yosh Sasaki.

 

The post EO Japan Launches Exchange Program for Children appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.

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How To Save Money As A Freelancer To Take Holiday Vacations

Amid the typical bustle and hair-tearing stress of the holidays, I prefer to keep my professional life as relaxed as possible. That means taking off a few weeks from work at the end of the year. Adding the freelancer hustle on top of parties across town and last-minute shopping? That would only leave me drained and dispirited.

Mind you, this is quite a shift from my first few years as a freelancer, when I worked far more than I would’ve liked. Taking on last-minute assignments, coupled with the self-induced pressure of meeting my yearly income goal, upped the frazzle factor.

To actually enjoy the holidays, I’ve employed a few tactics to keep my money situation vacation-friendly.

Here’s how you can budget accordingly to take time off during the holidays:

Create a Separate Holiday Vacation Fund

First, set up a savings account that’s just for your end-of-year vacation. Note that this is a separate savings goal from your holiday-related expenses, such as gifts for the family, travel, and festive garb. Ideally, you should have a separate fund for that.

If you prefer to clump your holiday expenses with your holiday vacation fund, I’d recommend listing all your expenses for the holidays as well as gauging how much you reckon you’ll spend. That way you’ll know exactly how much you’ll need to sock away.

Save Well Ahead of Time

When you work for yourself, you don’t have the luxury of paid time off or sick leave. My spending plan includes taking off anywhere from two to four weeks a year for vacation, holidays, and sick days.

But what does a month of paid time off look like when your income is inconsistent?

You can figure this out in one of two ways. The first is to budget based on your living expenses. How much do you need to save to cover bills for a month? If you need $3,000 a month to cover rent, student loan debt, and insurance premiums, aim to save at least that much for your vacation fund.

The second way is to base your savings goal for vacations on your income goal for the year. So if you’d like to rake in $60,000 for the year, aim to save $5,000 to keep you in the flush. You can also divide your income goal by 11 months instead of 12. Using the $60,000 a year income goal, you’d want to earn about $5,500 a month.

Give Your Clients a Heads-Up

The holidays are an opportune time of year to take some time off because typically many companies are operating at a slower pace. Plus, more people are away. You’ll want to give your regular clients plenty of advance notice that you plan on taking some time off during the holidays. Make sure they get what they need from you before you scoot off.

See if your client prefers you to front-load assignments before you go on vacation. If you front-load assignments, that could bolster your income, which means you might take less out of your vacation fund than anticipated.

Tuck Away Money During Flush Months

Make the most of the “feast” cycles by putting aside a portion of your earnings toward your vacation fund. I try to sock away as much as I can. Once I set that money aside, I can focus on my other money goals such as saving for retirement. (It’s not terribly exciting, but essential.)

If you’re able, set aside a percentage every month toward your holiday vacation fund. If you need $5,000 by early December, that’s about $105 a week or $455 a month. If you’d like to go on a two-week holiday vacay, and are only aiming to stash $2,500, that’s about $52 a week or $227 a month.

Take on An Extra Work to Fund Your Vacation Time

I know, more work? But if you want to avoid stressing out over that vacation time, you can front-load If you have the bandwidth, consider taking on a new side hustle or additional client work, and putting the earnings toward your vacation fund. Don’t be shy about reaching out to your existing clients and letting them know that you’re available to take on more assignments. You only would need to do this until you’ve met your goal.

Hold Off on Your Retirement Account Contributions

Maybe it’s just because I hang out with a bunch of money nerds who max out on their retirement contributions for the year in August, but for some retirement accounts, you can technically hold out until the following year to make contributions.If taking time off during the holidays is a priority, consider holding off until the following year to making your full contributions. For instance, IRAs allow you to make contributions up until April 15th of the following year. So for 2019, you have until April 15, 2020 to make contributions for your IRA account. (Note: If you have a Roth or Traditional IRA, you can contribute up to $6,000, and up to $7,000 if you’re of the 50 and over set.)

If you have a Solo or Individual 401(k), the rules are a bit trickier. When it comes to employee contributions, you usually have to make them before the end of the year. But for employer contributions, you can wait until tax filing date of the next year. Of course, this is strictly a personal choice. You’ll want to carefully weigh the pros and cons of going this route.

Taking time off to relax during the holidays not only makes for a more enjoyable season, but it can also refresh and recharge you for the upcoming year. With a bit of prep and some tweaks to your spending plan, you can take that time off that you so deserve.

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Can You Afford a Marketing Team?

marketing staff

Written by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education. 

For high-achieving startup founders and entrepreneurs, marketing might feel like a no-brainer to tackle on your own. Plus, today’s online marketing platforms make it easy to post, track and engage.

Not so fast. It isn’t 2010. Digital marketing consists of much, much more than posting on Facebook once a week and using Google AdSense. To compete effectively, you more than likely need an aggressive digital marketing strategy, which requires full-time marketing efforts by experienced and knowledgeable marketers.

This leaves you with two options: Create an in-house marketing department or outsource. Anyone who advises you to build a DIY digital marketing program probably also advocates for hiring in-house marketing staff. But is it really the more economical choice? Read on to learn the costs and benefits of in-house marketing to determine whether building a marketing department allows for optimal marketing efficiency.

How Many Marketers Do You Need?

Obviously, more in-house marketers means higher costs. However, it isn’t always clear how many marketers your business needs to accomplish its marketing goals. Some startups have massive marketing needs to jumpstart visibility and audience engagement; meanwhile, a larger business might have relatively meager marketing goals because it has a self-perpetuating customer base or otherwise doesn’t need extensive marketing.

According to the Small Business Administration, you should dedicate 7 percent of your gross revenue on marketing. Thus, if your business earns US$2.5 million in sales this year, next year you should have a marketing budget of around US$175,000. What does that get you in terms of in-house marketing staff? That largely depends on your location, but here are broad salary ranges for typical marketing professionals:

  • Marketing Strategist: $56,000–$106,000
  • Marketing Analyst: $47,000–$82,000
  • Ad Manager: $46,000–$66,000
  • Web Developer: $57,000–$123,000
  • Copywriter: $38,000–$102,000
  • Content Editor: $37,000–$80,000
  • Video Producer: $42,000–$88,000
  • Graphic Designer: $34,000–$69,000
  • Social Media Manager: $37,000–$81,000

A core marketing team, stripped down to nuts and bolts, should have a strategist, a content producer and a content manager. If your startup or SMB has that aforementioned US$175,000 constraint, you essentially get to choose two professionals to keep on staff—and that hardly gives you enough to cover the costs of their tools and projects.

What Tools Will the Team Require?

Marketers, on their own, are close to useless. To produce anything, marketers need a wealth of tools at their disposal—specifically marketing software that allows them to create, organize and publish content with which your buying audience will engage. This is especially true of skeleton marketing crews, who rely heavily on automated software to execute plans while the marketers are focusing on other tasks.

Almost regardless of the size and experience of your marketing team, you will need to provide your in-house department with the following five tools:

  1. Project management software: about US$100 per month. Marketers require some of the most extensive coordination, and having project management software keeps everyone on the same page. There are free project management tools, but paid options are generally better.
  2. Marketing automation software: US$100–12,000 per month. Low-budget marketing automation provides fewer services, and more expensive automated tools are more robust. You should talk to your team to determine what features they need and thus what the price point is likely to be.
  3. Customer relationship management software: US$5–300 per month. The great thing about CRMs is that this tool is used across your company, by marketing as well as sales and customer service, so in paying more, you might save on other tools for other departments.
  4. Content amplification: US$50–100 per published post. Content shouldn’t only exist on your business website; you need to build links back to your web assets to rank high in search results. Unfortunately, it costs to build a network of such valuable links.
  5. SEO software: $US80–600 per month. Speaking of links, search engine optimization is incredibly important for long-term ROI for digital marketing efforts. SEO tools help marketers optimize content for search, which can be a tedious and complex process.
How Effective Will an In-house Team Be?

Marketing is important—but it might not be important enough for a startup to dedicate an overwhelming portion of its budget to keeping marketing efforts in-house. A two- or three-person marketing team will be overstretched, especially if they lack any of the tools marketing efforts heavily rely on. Compare that to an outsourced marketing company that’s staffed with experienced (and efficient) professionals with the latest marketing software options at their fingertips. These experts will likely be able to assess your needs and advise you on making the most of your budget.

When it comes to marketing, don’t make the mistake of assuming you can bootstrap your strategy. Invest in your growth by investing in your marketing team.

 

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When It’s Right to Do “Nothing” for Your Portfolio

One of the biggest tests for investors — and, for savvy investors, one of the biggest opportunities — is how they behave when the market gets rocky.

There are essentially two things every investor can do when the market suffers a downturn. These might sound oversimplified, but it is important to distill these options as far as possible:

  • They can do something.
  • They can do nothing.

As the SVP of Investments at Fundrise, I interact with people building strategies around their financial futures every day, and the happiest investors generally (in terms of panic, stress, and overall returns) are the ones in the latter group: those who are able to sit back and comfortably watch the market follow its due course, regardless of temporary ups and downs.

Of course, they don’t enjoy this kind of luxury and confidence because they’ve truly done nothing. Rather, they’re able to view market turbulence calmly because they’ve made a series of wise decisions far in advance. These choices together construct a resilient portfolio, which means they now have the advantage of “doing nothing” while other investors feel compelled to act in the pressure chamber of the market’s volatility.

On the opposite end of the spectrum, many investors who “do something” in reaction to a declining market, do so for the wrong reasons, at the worst possible time, because they feel their hand is forced. They panic. They sell low. They see their account value dropping and they force sales because their portfolio hasn’t been properly engineered to withstand the market’s gales and tides. Or, often worse, they think they can time the market and shuffle one set of investments for another. That’s almost always a decidedly bad idea, as one of the market’s fundamental characteristics is its hazardous, stubborn unpredictability.

There are naturally exceptions: professional investors, like those steering massive institutional portfolios, are paid to court risk and are incentivized to maximize returns at all costs. They might be poised to deploy stores of cash to scoop up investments at discount prices while the market is depressed. It’s worth noting, though, that even professional investors tend to fare badly when they try to time the market. EIther way, it is their job to react, and in their own way these investors are prepared too, for this very situation. Generally, most individual investors are not prepared, and they may be much more content with one of the well-formulated portfolios that reward patient observation.

But how do you prepare properly? The answer — as it often is in investing — is diversification. That is, the construction of a portfolio across a variety of assets so that when one piece of the market moves, other pieces are likely to compensate. What I’m referring to here is not the simple stocks-plus-bonds diversification model investors have defaulted to for decades.

Instead, in today’s investing ecosystem, there is now a deeper, more fortified model of diversification available to investors at every level. And for investors interested in preparing properly, there are preemptive steps you can take immediately, today, toward a more perfectly diversified portfolio. One powerful resource is private market real estate, which is now available to everyone, not just institutional or accredited investors like in the past. This kind of real estate is an approach to the broader, key strategy: alternative, private asset classes, of which real estate is one of the most ancient and well-established types.

To see why that deeper diversification is so crucial, let’s take a look at a recent market snapshot: the stock market’s troubles in 2018.

A season of trouble for stocks

At the end of last year, stock market investors went for a bumpy ride.

Months earlier, much of the market had appeared strong, continuing the sustained growth of the longest bull market in history. But in 2018’s closing months, investors weathered a season of whiplash-inducing volatility, which pulled the stock market into a series of gut-wrenching plunges. Using Vanguard’s Total Stock Market ETF as a proxy for the whole market, we see that stocks overall ended 2018 firmly in the red for the year, with a disappointing net return of -5.13%.

Economic trouble wasn’t contained to the stock market. Other public investments correlated closely, as they typically do. Looking at real estate (as that is my specialization), public real estate investments also faltered: Vanguard’s Real Estate ETF (representing public Real Estate Investment Trusts (REITs)) finished in the same, negative range as stocks, with -5.95% net returns for 2018.

But beyond the public markets, other investments were telling a different story. Specifically, many private market investments found themselves insulated from some of that volatility and downturn.

At Fundrise, our private real estate investments delivered 2018 performance that looked quite a bit different: a platform portfolio of Fundrise assets finished 2018 with an overall positive return of 9.11%. That’s approximately 14% ahead of the stock market’s performance.

Fundrise vs public index funds

Preparation and balance

Equipped with this performance snapshot, it’s easy to empathize with an ill-prepared stock market investor and understand how they might arrive at the bad decision to take action when the market is at its lowest point: to sell at a loss, in hopes of salvaging some of their initial investment. Most people understand that’s a damning strategy, driven by panic and the psychology of feeling cornered — but the urge to do something can be overwhelming, particularly if you feel as if you’re in a crisis for which you haven’t prepared.

Embracing patience, waiting for the market to recover, goes against basic animal instincts. After all, as we’re told, the reptilian contingent of our brains are conditioned to counsel us toward “fight” or “flight”; “hold still” isn’t an option naturally on the menu, even if evidence and experience has shown us its advantages.

On the other hand, offloading stock when the market is growing isn’t necessarily the best way to avoid this kind of situation either. Most investors don’t have the goal of abandoning public markets altogether. If that same investor had instead sold their stock position earlier in 2018, before prices tumbled, they might have looked savvy by the year’s standards; but as a general strategy, that method is untenable, despite having gotten lucky and selling high.

Luck is not a reliable resource, and it can’t be counted on for repeat performance. Unless the investor were ready to completely liquidate their portfolio, totally offloading their stock holdings would be an unusually extreme move and would, of course, backfire if the stock market were to simply continue rallying.

Similarly, shuffling all stock holdings into some other asset class would not be a wise form of preparation: taking all of your eggs out of one basket and putting them into another still involves fundamental risk, no matter how tight and well-finished the new basket’s weave appears to be.

A genuinely balanced portfolio is the happy compromise that avoids both overexposure and underexposure. And for most investors, that balance would often include the stock market, even in the wake of a year like 2018.

For example, despite Fundrise’s strong track record and emphatic outperformance of the stock and public REIT markets in 2018, building a portfolio solely of Fundrise investments would not represent the kind of diversification we usually see employed by the world’s best investors. For instance, David Swenson, who has helmed the Yale Endowment’s historically successful portfolio, has popularized the idea that 20-30% of an individual investor’s portfolio be dedicated to private market real estate — not the entire portfolio.

As evidence has shown again and again, simply going beyond stocks and bonds is often not enough. Consider the failure of public real estate to perform differently than the stock market in 2018. A deeper kind of diversification would have been necessary to counteract the year’s downturn: an investment with lower correlation to the public realm. The average investor’s need for a more fundamentally diverse asset class — not just real estate but private real estate — is one of the main reasons why we founded Fundrise and why we continue to improve our portfolios for investors all over the country, making them highly accessible, low-cost, and constantly transparent.

But this is all just theory. To really see why full diversification is so important, let’s take a step back from that 2018 performance snapshot and look at it in fuller context.

A deeper kind of preparation

Here’s another chart that covers 2018 performance, but also shows five years’ worth of annualized net returns comparisons.

Five-Year Net Returns Comparison

 

There are a few important things to note:

  • No single investment was the best performer in every year recorded.
  • With this data, an observer would not be able to predict any given year’s performance based on the performance of the year prior.
  • Despite never reaching the single-year performance heights of the public stocks or public REITs, the year-over-year consistency of Fundrise’s platform portfolio resulted in meaningfully higher average returns over these five years.

In many ways, I think these numbers speak for themselves: the stock market’s more predictable characteristic is often its unpredictability. For many of the investors, the best investment performance typically comes from taking steady steps toward building a robust, balanced portfolio, one that operates as a calibrated, evenly weighted mechanism  — not from gambling with lucky market moves or attempting to time sales. Ultimately, the secret to cutting investment losses is generally in preparatory measures and access to diverse asset classes, not in knee jerk reactions and crossed fingers.

As Fundrise investments are designed for long-term investors, with investment horizons of five years of longer, the strongest portfolio diversification models will be those that can deliver the best returns across this timeframe as a whole, while establishing a strong foundation for future years too. That requires a deeper kind of diversification, one that can use an asset like private market real estate as a ballast against weak public market performance, but still harness those public market investments’ strongest years, when they are at their peaks.

And for investors who haven’t started building that sort of deeply diversified portfolio yet, preparation can start today, with no need to wait for the pressure and panic of a plunging market to make them feel cornered. If private market real estate is a diversification strategy that appeals to you, and you are interested in Fundrise, you can learn more about getting started and open your account here. That way, when the market has its next season of volatility, the work to establish your portfolio’s preparation and resilience will have already been done.

 

Fundrise, LLC (“Fundrise”) operates a website at fundrise.com (the “Site”). By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities, including those offered on the Fundrise Site, involve risk and may result in partial or total loss. While the data we use from third parties is believed to be reliable, we cannot ensure the accuracy or completeness of data provided by investors or other third parties. Neither Fundrise nor any of its affiliates provide tax advice and do not represent in any manner that the outcomes described herein will result in any particular tax consequence. Prospective investors should confer with their personal tax advisors regarding the tax consequences based on their particular circumstances. Neither Fundrise nor any of its affiliates assume responsibility for the tax consequences for any investor of any investment. Full Disclosure
The publicly filed offering circulars of the issuers sponsored by Rise Companies Corp., not all of which may be currently qualified by the Securities and Exchange Commission, may be found at fundrise.com/oc.
© 2018 Fundrise, LLC. All Rights Reserved. eREIT, eFund and eDirect are trademarks of Rise Companies Corp. Proudly designed and coded in Washington, DC.

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How To Slash Your Grocery Bill And Still Eat Like A Foodie

How much does your family spend on food?

If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts, we’re probably finding out just how much those lunches out and dinners picked up on the way home are truly costing us. In fact with one survey, it found that families spend about 43% of their food budget eating out! A big reason why we do it is that we’re stressed from work and taking care of the kids, we go for the convenient options. It’s not only hurting our waistlines but our budgets.

Frugal Foodie 101: How to Cut Your Grocery Bill

Here’s reality (at least for us). One, I love being a foodie. We want healthy and delicious meals. Two, we have a life and we want to enjoy it so we’re not interested in meals that take a ton of time to prepare.

While I love a great deal, I’m not willing to cut my costs to the bone by going with cheap eats that are highly processed and not really filling anyways. I’d rather be smarter with my spending so that I’m enjoying my meals and keeping costs reasonable. Sounds impossible? It’s not.

Let me show you how you can slash your grocery bill and make your meals less stressful and more delicious!

Grocery Shopping Tips You Need to Know

Let’s start with the foundation of being a frugal foodie – mastering grocery runs. We used to go in and hunt around, looking for sales. We’d come out with bags of food which included some extras we hadn’t intended on picking up. Then by week’s end, we discovered we had wasted food in the fridge because we hadn’t used those fresh ingredients in time. Money down the drain. We now have a better way to shop.

Make Your Shops Rewarding

Since we need to be at the grocery store anyway, why don’t we save some money? Apps like iBotta and Fetch make it easy to trim that grocery bill with just your phone. Before you shop, see if there are any deals on items you were going to pick up anyways. Add them to your list and scan your receipts to get a rebate!

Mind of a Chef

If you’d look at your meals for the past month, you’d probably see that certain dishes keep coming up. Not only is that normal, but it can also be a great cost and time saver. How?

First off, you can start seeing if you can pick ingredients that can be used in several dishes instead of just one. Former chef and now personal finance writer Julien Saunders pointed out that successful restaurants shop with the idea of cross-utilization.

Many fast-casual restaurants places, keep a relatively slim inventory of different ingredients that they can then use to create several dishes. (Think how Chipotle can use the same items for tacos, burritos, and bowls).

We found simply writing down a list of regular go-to dishes with their ingredients can help us with groceries. We waste less, which is a win for our wallets.

Shop in Season

Eating seasonally can save you some significant money at the grocery stores, especially if you like to shop organic. When you shop for produce when it’s in season, you tend to get a good amount at the fraction of the ‘regular’ price. By the way, if you do like to go organic, but you’re on a budget, check this list to make sure  you’re getting a good deal and not overpriced hype.

Easy Meal Prep for Busy Parents

It might not sound exciting, but a huge help for us with helping us resist the temptation of ordering delivery or picking up meals on the way home is meal prepping. And no, you do not need to break out a calendar and meticulously plan every single meal you eat.

As Meal Planning on a Budget author Jen Smith pointed out, meal prepping can be as complicated or as easy as you like. For us, meal prepping simply involves taking a few minutes each weekend before the Sunday run to think about the three or four main dishes we’d like for dinner. Using that as a guide we can then break it down by ingredients and create a shopping list that allows me to knock it out in about 20-30 minutes.

When I get home, I roughly portion ingredients out into meal servings (using my trusty freezer bags). I may also chop up some vegetables for the next day’s dinner. A small amount of prep, but very handy when we’re having a busy night.

Learning The Arts of Freezing and Slow Cooking

Another way we’ve reduced waste while still snagging those in-season deals is by freezing and preserving our foods.

Even if you only focus on freezing, you can easily stock up on vegetables and fruit. An essential tool to have in your kitchen is a slow cooker (or Instapot). If you’re pressed for time, it’s one of the easiest ways you can throw a meal together while you’re hanging out with the kids on the weekends. You can also make a meal or two ahead on Saturday or Sunday if you know you’ll be pressed for time in the evenings. It’s easier to skip on those last-minute meals out if you have something at home you simply need to heat up.

Your Take on Being a Frugal Foodie

Eating well on a budget is an essential skill to not only making ends meet but having less stress!

When you have a minute, go ahead and use an app like Mint to see how much you’re spending now. Once you have that number in mind, use these tips to see how much you can save with your groceries. Once you do, please share which tips worked the best for you!

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10 Books on Persuasion and Negotiation

books for entrepreneursClosing sales and winning deals are like oxygen for your business. Mastering these tasks requires a firm understanding of negotiation and persuasion. From EO Melbourne, we share 10 books to help you improve your ability to close—in both your business and personal life.

1. THE ART OF CLOSING ANY DEAL: HOW TO BE A MASTER CLOSER IN EVERYTHING YOU DO
BY JAMES W. PICKENS
Author James W. Pickens, a sales guru, covers concepts like customer attitude, customer objections, closing techniques and closer pressure, among other things. Identifying blocks and obstacles along the way enables you to identify the means to get around them, break them or turn them to your advantage so that you can achieve your final close.

2. CRUCIAL CONVERSATIONS: TOOLS FOR TALKING WHEN STAKES ARE HIGH
BY KERRY PATTERSON, JOSEPH GRENNY, RON MCMILLAN AND AL SWITZLER
When you are stuck in crucial situations where an important matter—such as a relationship—is at stake, you have to find a way to establish a dialogue with people concerned. It may be a tough hole to escape, but this book will provide you with tools to approach such circumstances and achieve appropriate results.

3. HOW TO WIN FRIENDS & INFLUENCE PEOPLE
BY DALE CARNEGIE
Dale Carnegie’s classic self-help book was first published in 1936 and has become a source of inspiration to readers who want to learn how to win people. It explores how to handle different kinds of people, persuade people to subscribe to your way of thinking, become a leader and make your personal life happier than ever.

4. BARGAINING FOR ADVANTAGE: NEGOTIATION STRATEGIES FOR REASONABLE PEOPLE
BY G. RICHARD SHELL
Professor G. Richard Shell is the director of the world-renowned Wharton Executive Negotiation Workshop, and he shares with professionals his systematic approach to effective negotiation and bargaining. His book enables readers to learn their Negotiation I.Q. and how cultural disparities and gender can be factors to consider when you enter into a transaction.

5. PITCH ANYTHING: AN INNOVATIVE METHOD FOR PRESENTING, PERSUADING, AND WINNING THE DEAL
BY OREN KLAFF
This book discusses Oren Klaff’s method, summarized by the acronym STRONG: Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; Getting a Decision. He incorporates research results from neuroeconomics, which reveals how the brain functions when making a decision and reacting to a pitch. You’ll learn how to effectively approach people and situations to help you win deals.

At the core of the EO’s mission is an unrelenting commitment to helping entrepreneurs learn and grow to new levels of leadership. Driven by EO’s core value, a Thirst for Learning, EO members can access unparalleled entrepreneurial education programs designed to expand their knowledge base and provide them with the tools and resources they need to become better business experts. Learn more about EO’s Executive Education. 

6. GETTING MORE: HOW YOU CAN NEGOTIATE TO SUCCEED IN WORK AND LIFE
BY STUART DIAMOND
A New York Times bestseller and #1 Wall Street Journal, Getting More touches on a new method of interaction that’s the result of several years of research in various countries. It encompasses a more realistic approach to human psychology, which involves understanding cultural diversity, emotional intelligence and the perceptions of other people.

7. GETTING READY TO NEGOTIATE: THE GETTING TO YES WORKBOOK
BY ROGER FISHER AND DANNY ERTEL
Readers will find informative presentations in this workbook, including charts, forms, worksheets and case studies where one can personalize and outline his strategies for negotiations. It features seven elements of negotiation, which include identifying interests of other people and finding alternatives when other parties do not agree during negotiation.

8. NEGOTIATION GENIUS: HOW TO OVERCOME OBSTACLES AND ACHIEVE BRILLIANT RESULTS AT THE BARGAINING TABLE AND BEYOND
BY DEEPAK MALHOTRA AND MAX H. BAZERMAN
A negotiation genius can turn a hopeless situation around and persevere successfully. In this book, the authors uncover the strategies that geniuses employ during the process of negotiation. It contains stories and scenarios that present how negotiation geniuses approach difficult situations and produce positive results.

9. GETTING PAST NO: NEGOTIATING IN DIFFICULT SITUATIONS
BY WILLIAM URY
For some, getting no for an answer means the end of the road. Not for William Ury. His book identifies barriers to cooperation and how to overcome them, describes ways of preparing for a negotiation, and illustrates various breakthrough strategies. For him, achieving mutual satisfaction is better than a one-sided victory.

10. PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
BY ROBERT B. CIALDINI
Robert Cialdini expounds through his book about successful persuasion where influencing minds involve changing the state of mind of other parties. The book reveals new strategies, ideas and research insights in influencing and persuading people.

A version of this article originally appeared on EO Melbourne’s blog. 

The post 10 Books on Persuasion and Negotiation appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.

from Octane Blog – The official blog of the Entrepreneurs’ Organization https://blog.eonetwork.org/2019/09/10-books-on-persuasion-and-negotiation/
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